Trolleys, veils

and prisoners

VJGECUGHQTCEEGUUKDKNKV[ 
 HTQORJKNQUQRJKECNGVJKEU Hidde de Vries
16-11-2017 #id24 / @hdv

Hi, I'm Hidde #id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#TIWOGPVU HQTC[ #id24 / @hdv

technical #TIWOGPVU HQTC[ #id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#TIWOGPVU HQTC[ #id24 / @hdv

technical #TIWOGPVU HQTC[ #id24 / @hdv

technical legal #TIWOGPVU HQTC[ #id24 / @hdv

technical legal business #TIWOGPVU HQTC[ #id24 / @hdv

technical legal business moral #TIWOGPVU HQTC[ #id24 / @hdv

9JCV KUGVJKEU! #id24 / @hdv

how to live 9JCV KUGVJKEU! #id24 / @hdv

how to live what to do 9JCV KUGVJKEU! #id24 / @hdv

how to live what to do how we want our world shaped 9JCV KUGVJKEU! #id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv how to live what to do how we want our world shaped 9JCV KUGVJKEU! #id24 / @hdv

Virtue ethics Duty ethics Utilitarianism 'VJKECN VJGQTKGU #id24 / @hdv

#id24 / @hdv

#id24 / @hdv There's no fixed set of 
 moral rules, it's about 
 learning character traits

#id24 / @hdv honesty
moderation generosity friendliness courage

#id24 / @hdv You don't get virtuous by chance, it is hard work and a bit like acquiring a skill.

#id24 / @hdv HGCT EQPHKFGPEG courage

#id24 / @hdv HGCT EQPHKFGPEG courage OGCP

#id24 / @hdv HGCT EQPHKFGPEG courage OGCP

#id24 / @hdv HGCT EQPHKFGPEG courage OGCP

Finding the mean in any given situation is not a mechanical or thoughtless procedure, but requires a full and detailed acquaintance with the circumstances.

Richard Kraut, Aristotle's Ethics 
 (in: Stanford Encyclopedia of Philosophy ) “ #id24 / @hdv

#id24 / @hdv Give thought to the 
 circumstances and 
 find the best mean.

“Don't skip header levels” h1 h2 h3 h4 h5 h6 h1 h2 h3 h4 h5 h6 h1 h2 h3 h4 h5 h6 h1 h2 h3 h4 h5 h6 h1 h2 h3 h4 h5 h6 h1 h2 h3 h4 h5 h6 h1 h2 h3 h4 h5 h6 h1 h2 h3 h4 h5 h6 h1 h2 h3 h4 h5 h6 #id24 / @hdv

“Use semantic markup”

<fieldset> <legend>Favourite film <label for="titanic">Ti <input id="titanic" /> <label for="lebowski"> <input id="lebowski" />

#id24 / @hdv Let's regard finding the mean accessible solution as a skill, too.

#id24 / @hdv

#id24 / @hdv people as 
 rational beings

#id24 / @hdv categorical imperative

Act only according to that maxim by which you can at the same time will that it should become a universal law . Immanuel Kant, Grounding for the Metaphysics of Morals “ #id24 / @hdv

#id24 / @hdv 6JGRTQEGUU

#id24 / @hdv 1. Make a rule 6JGRTQEGUU

#id24 / @hdv 1. Make a rule 2. Would you like turn this into legislation that applies to all of humanity? 6JGRTQEGUU

#id24 / @hdv morality vs prudence

#id24 / @hdv

#id24 / @hdv The greatest happiness principle

#id24 / @hdv Does my action increase the world's total happiness?

#id24 / @hdv Does my action increase the world's total happiness?

#id24 / @hdv What is an 
 increase in 
 happiness?

#id24 / @hdv Make changes that 
 increase happiness, 
 avoid those that don't

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv Does my action increase the world's total happiness?

#id24 / @hdv Does my action increase the website's total accessibility?

It doesn't have to be perfect, it just has to be a little bit better than yesterday . Léonie Watson “ #id24 / @hdv

#id24 / @hdv

The trolley
problem #id24 / @hdv

Jesse Prinz / subcortex.com #id24 / @hdv

#id24 / @hdv

#id24 / @hdv Jesse Prinz / subcortex.com

#id24 / @hdv

This is about making the right choices #id24 / @hdv

#id24 / @hdv Footer at bowers-wilkins.com

lots of subtle shades of grey lots of contrast #id24 / @hdv

#id24 / @hdv

set focus
styles to 
 outline: none; design a prettier focus indicator #id24 / @hdv

As a digital team, you have a lever to pull #id24 / @hdv

The veil of
ignorance #id24 / @hdv

#id24 / @hdv

#id24 / @hdv ` original position

Amongst the essential features of this situation is that no one knows his place in society, his class position or social status, nor does any one know his fortune in the distribution of natural assets and abilities, his intelligence, strength and the like. John Rawls, A theory of justice “ #id24 / @hdv

principle of 
 equal liberty 8GKNQH KIPQTCPEG #id24 / @hdv

difference principle 8GKNQH KIPQTCPEG #id24 / @hdv

Consider new 
 features from the 
 original position #id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv

The prisoner's dilemma #id24 / @hdv

#id24 / @hdv

#id24 / @hdv Wikipedia

conflicting 
 interests 2TKUQPGT U FKNGOOC #id24 / @hdv

#id24 / @hdv front-end dev designer

#id24 / @hdv H.GV UMGGR VJGHQEWU KPFKECVQTKP RNCEGI front-end dev designer

#id24 / @hdv H.GV UMGGR VJGHQEWU KPFKECVQTKP RNCEGI H0CNQQMU WIN[PQV IQQFHQT O[RQTVHQNKQI front-end dev designer

#id24 / @hdv SEO expert a11y nerd

#id24 / @hdv H2NGCUGOCMG 
 CNNVJGVJKPIU 
 J I SEO expert a11y nerd

#id24 / @hdv H2NGCUGOCMG 
 CNNVJGVJKPIU 
 J I H'JDWVQWT WUGTUPGGFC UGPUKDNGJGCFGT UVTWEVWTGI SEO expert a11y nerd

#id24 / @hdv front-end dev CEO

#id24 / @hdv H.GV UURGPF UQOGVKOG QPOCMKPI VJCVECTQWUGN OQTGKPENWUKXGI front-end dev CEO

#id24 / @hdv H.GV UURGPF UQOGVKOG QPOCMKPI VJCVECTQWUGN OQTGKPENWUKXGI H+ FTCVJGT URGPFVJG DWFIGVQP QWT68CFI front-end dev CEO

Line up interests to 
 get more people 
 care about accessibility #id24 / @hdv

Make the business case. #id24 / @hdv

#id24 / @hdv https://vimeo.com/145138872

#id24 / @hdv

#id24 / @hdv

#id24 / @hdv #id24 / @hdv

#id24 / @hdv %QPENWUKQP #id24 / @hdv

#id24 / @hdv make good choices %QPENWUKQP #id24 / @hdv

#id24 / @hdv make good choices think beyond your own privilege %QPENWUKQP #id24 / @hdv

#id24 / @hdv make good choices think beyond your own privilege line up interests %QPENWUKQP #id24 / @hdv

#id24 / @hdv (WTVJGT TGCFKPI #id24 / @hdv https://plato.stanford.edu

#id24 / @hdv (WTVJGT TGCFKPI #id24 / @hdv http://justiceharvard.org

#id24 / @hdv (WTVJGT TGCFKPI #id24 / @hdv

T hanks for listening! 
 hidde@hiddedevries.nl @hdv #id24 / @hdv