Creativity cannot be computed

A presentation at Web Dev Conference in October 2026 in Bristol, UK by Hidde de Vries

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c a n n y t ot i v i t a e r C be computed HIDDE DE VRIES - WDC BRISTOL - 10-2026

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I love music and books and films

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“I think [creators] tend to overestimate the value of their specific content in the grand scheme of this.” – Mark Zuckerberg, Facebook, in interview with The Verge (2024) theverge.com/24253481/meta-ceo-mark-zuckerberg-ar-glasses-orion-ray-bans-ai-decoder-interview

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“Creativity has been easier for AI than people thought” – Sam Altman, CEO of OpenAI at WSJ Tech Live (2023) youtube.com/watch?v=byYlC2cagLw

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“You can see Dall-E generate amazing images, write creative stories with GPT-4, whatever…” – Sam Altman, CEO of OpenAI at WSJ Tech Live (2023) youtube.com/watch?v=byYlC2cagLw

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“Creativity has been easier for AI than people thought” – Sam Altman, CEO of OpenAI at WSJ Tech Live (2023) youtube.com/watch?v=byYlC2cagLw

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log.hidde.blog

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log.hidde.blog

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log.hidde.blog

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I love music and books and films

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I also love computers

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but we tend to overestimate what they can do

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we tend to overestimate tech progress

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• . . T / Elon Musk reveals plans for high X

  • → The Varga

8 www.theverge.com/2013/8/12/4614940/elon-musk-reveal ⽬ 120% r g e r mo de l ca pa ble of t r a n s p o r t i n g car s. U n a tol low ing co nte ren ce cal l, Menu + Musk said he expected a prototype unit might take only three or four years to complete given the right project leader, including acouple years to acclimate themselves to the project. “If it was my top priority, I could probably get it done in one or two years.”

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T E l o n Muks reveals palns for hgih x + . + → c • 8 www.theverge.com/2013/8/12/4614940/elon-musk-reveal E s e r u s n i t t a h m e c a o t s r a a c o u p ey e to the project. “If it was my top priority, I could probably get it d o n e in o n e or two years.” >

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. . + . & Gates plans an end ot spam in t X → C ⼜

  • ⽬ • 8 www.independent.co.uk/news/business/news/gates-plans-an-end-to-spam-in-two-years-75265.html UK EDITION INDEPENDENT NEWS LOG IN / REGISTER SUBSCRIBE NOW SPORT VOICES CULTURE US election LIFESTYLE INDYBEST TRAVEL Black Friday ENHANCED B Y Google MORE INDEPENDENT t y News > Business > Business News Gates plans an end to spam in two years Daul G a i t u a r e C u n d a u 2 5 l n u r 2 0 0 / 0 1 . 0 0 G M T . a C a m m a n t e “Two years from now, spam will be solved,” he told a select group of World Economic Forum participants in Davis, Switzerland. Gates said his company is working on a “magic solution” based on the concept of “proof” - identifying the sender of the e-mail. petrifying new weapon “Two years from now, spam will be solved,” he told a select group of World Economic Forum participants in Davis, Switzerland. Gates said his Paul makes controversial admission after beating Tyson company is working on a “magic solution” based on the concept of “proof” - identifying t h e sender of t h e e-mail. Ukraine latest: Fury in Moscow One method involves requiring the sender to solve a puzzle that only a as Kyiv to use US missiles in Russia flesh-and-blood person can handle. Another is a “computational puzzle” that a computer sending only a few messages could easily handle, but that would be prohibitively expensive for a mass-mailer. Popular videos

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Creative Review, 21 September 2021

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Turns out, when AWS is down, your art is down.

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we tend to overestimate computing

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while underestimating creative work

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What is computing?

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Computing = manipulating numbers

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NASA, “When computers were human” (nasa.gov/centers-and-facilities/jpl/when-computers-were-human)

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NASA, “When computers were human” (nasa.gov/centers-and-facilities/jpl/when-computers-were-human)

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~2000 BC Clay tablets in Babylonia (present-day Iraq)

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~2000 BC Plimpton 322 en.wikipedia.org/wiki/Plimpton_322

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Computing = manipulating numbers

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Computing = manipulating data

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Computing = completing tasks automatically

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Computing = throwing tech at something

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Charles Babbage

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The Difference Engine (1820s) The Analytical Engine (1830s)

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Diagram with Note G Ada Lovelace

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“It is desirable to guard against the possibility of exaggerated ideas that might arise as to the powers of the Analytical Engine. ” – Ada Lovelace, also in Note G

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hidde.blog/book-tip-turings-vision

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= ~ A Proposal for the CE EN IG LL TE IN L IA IC TIF AR ON T EC OJ PR CH AR SE RE ER MM SU DARTMOUTH be e nc ige ell int l cia tifi ar of dy stu n ma 10 , nth mo 2 a t tha e os op We pr w Ne r, ve no Ha in ge lle Co th ou rtm Da t a 56 19 of ca rr ie d out during th e su m m er ery ev at th re ctu nje co the of sis ba e th on d ee oc pr to s i Ha mp sh ire . The study epr so be e pl ci in pr in n ca e nc ge lli te in of e ur aspect of learning or any other feat be ll wi pt em att An . t i te ula sim to de ma e b n ca ine ch ma a t tha d cis ely de scr ibe made to find how to make mac hine s use lang uage , form abst ract ions and conc epts , We es. elv ms the e rov imp and , ans hum for ed erv res now ms ble pro of ds kin solve f i ms ble pro se the of e r o m r o one n i de ma be can e anc adv t can nifi sig a thi nk tha t a carefully selected group of scientists work on it together for a summer.

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“AI was harder than we thought.” – John McCarthy (2006) From Melanie Mitchell’s presentation “Why AI is harder than we think”

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1843 1952-1955 2002 The first “algorithm” Compilers and COBOL First robotic vacuum cleaner 1933 1965 2007 Turing machine concept First software engineer (ever); got people to the moon Invention of the iPhone

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2026 “AI will fix all of our problems”

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“It is desirable to guard against the possibility of exaggerated ideas that might arise as to the powers of the Analytical Engine. ” – Ada Lovelace, in her notes

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Creativity and arts

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Creativity = problem solving Making text sizing on the web better Getting spiders to follow your every movement Getting people not to lie on forms Designing for calm

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The presence of creativity is the absence of dullness

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Video for “Manon” by De Jeugd van Tegenwoordig

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choices

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Immanuel Kant: the ability to produce works that are not only “original”—since “there can be original nonsense” —but also “exemplary” plato.stanford.edu/entries/creativity

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Boden’s three types of creativity Combinational Exploratory Transformational

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Boden’s three types of creativity Combinational Espresso tonic, Rotterdam (2022)

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Boden’s three types of creativity Combinational Exploratory Herbie Hancock + band in Toronto (2024)

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Boden’s three types of creativity Combinational Exploratory Transformational

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Boden’s three types of creativity Combinational Exploratory Transformational The first chocolate bar (1847)

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Boden’s three types of creativity Combinational Exploratory Transformational The first chocolate bar (1847)

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Creativity Art Design Aesthetics

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Creativity is it new & interesting ?

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Creativity is it new & interesting ? Design does it function?

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Creativity is it new & interesting ? Design Aesthetics s i h t is ? l u f i t u a be does it function?

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Creativity Art Design Aesthetics is it new & interesting ? what makes it art? s i h t is ? l u f i t u a be does it function?

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Creativity Art

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Entertainment

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What is art?

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films

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books

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paintings

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poetry

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street art

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music

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games

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opera

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photography

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plays

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some of your toots

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Art isn’t always easy to recognise

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“All the good times we spent together” by Alexandre Lavet (2016).

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“Fountain” by Marcel Duchamp (1917).

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“Peanut butter platform” by Wim T. Schippers (1969).

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Art is legitimised

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Art is legitimised Artist puts it out “as art” Audience wants to pay for it Institutions want to display it

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Art has critics

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Art has critics Well executed Original / creative Great ideas/concepts Clichéd Captivating Stunning

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Art is appreciated conditionally

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You and me baby ain’t nothin’ but mammals

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So let’s do it like they do on the Discovery Channel

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Appreciating art Personal experiences Knowledge of context in history Knowledge of artist Descriptions Prerequisites (like language)

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Appreciation is a continuum read artist’s biography no context gone through similar struggle art historian specialised in this genre

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Art is repeated

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Scene from La Traviata at the Metropolitan Opera in New York

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P O S1 2 1 3 ABBA 645 1 1450 fl l o m SOS P Ot AR LOPUCTION

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Still from music video of Portishead’s version of “SOS” by ABBA

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choices

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Art is repeated

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David Hockney Portrait of an Artist (Pool with two figures)

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Art is repeated

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ESI GNERS ★BOOT SEC ND D EVELOPERS A HE CREATIVE WEB CONFERENCE FOR D ブルディーシー★ T WEBDEUCOT THE 9TH OF OCTOBER IN BRISTOL, UK 敗者

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Art is repeated

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Art may contain intentions

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Students interview artist Geoffrey Chadsey tang.skidmore.edu/collection/explore/202-shifting-poses

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laurents.art on Instagram Künstler/in !”# 3 Years old $

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choices

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repeats/ reimagined critics legitimisation Art is fuzzy intentions (maybe) appreciation

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Art = life

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What can art do?

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Art can make the artist think

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Artists process life through their art

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Frida Kahlo Las Dos Fridas (1939)

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Art can also make the audience think

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Art can show us futures we should not want

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Art can capture the political zeitgeist

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Art can show us what’s wrong in reality

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Art can show us a mirror to reflect

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Devolved Parliament, by Banksy

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Details from “Devolved Parliament” by Banksy, copyright graffiitstreet.com

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Konzerthaus columns covered with 14,000 discarded life vests (2016) . Photo copyright Clemens Bilan / Getty Images

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Paul McCartney singing “Yesterday” in New York (1965) . Still from YouTube.

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Adele singing “Someone like you” at Tiny Desk (2011) . Still from YouTube.

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Photo of Ai Weiwei’s S.A.C.R.E.D. installation (2013) .

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THE RT h R M O N I TO R

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Art can be used to show solidarity

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Art can be used to show solidarity Led by Donkeys paint the Ukranian flag a year after the Russian invasion (2023)

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Marvin Gaye singing “What’s going on”.

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Still from video of “Alright” by Kendrick Lamar.

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Kendrick Lamar performing on top of a police car at BET awards (2015)

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Me being on a cop car, that’s a performance piece after these senseless acts – Kendrick Lamar, in interview with TMZ tmz.com/2015/07/02/kendrick-lamar-responds-alright-geraldo-rivera-bet-awards-controversy-tmz-live/

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Me being on a cop car, that’s a performance piece after these senseless acts (…) This is our music. This is us expressing ourselves. – Kendrick Lamar, in interview with TMZ tmz.com/2015/07/02/kendrick-lamar-responds-alright-geraldo-rivera-bet-awards-controversy-tmz-live/

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Vincent van Gogh’s Sunflowers (1888). Activists throw a can of tomato soup on the work at National Portrait Gallery (2022).

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What it is like to love

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I don’t believe that anybody feels the way I do about you now

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You are / my fire / the one / I desire

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What it is like to migrate

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What it’s like to be fed up with the status quo IJSLAND at PAARD, The Hague

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What it’s like to be young

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Guernica by Pablo Picasso (1937)

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Bebelplatz / Opernplatz, Berlin (Wikipedia)

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“The Empty Library” by Micha Ullman (Wikipedia)

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Exciting Like Im pr es siv e Add a comment… Comment Loo ks g r e a t j Repost Send Exc> Aw e s o m e p r o d u c t ® “

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AI is so good at simulating school and business language – Oliver Reichenstein, “AI and the end of writing”

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AI is so good at simulating school and business language because a lot of our own understanding in both spheres is largely simulated. – Oliver Reichenstein, “AI and the end of writing”

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Art can insult the audience

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“In and Out of Love (White Paintings and Live Butterflies)”) by Damien Hirst

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Mistakes in art can be beautiful

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Art can make us think Art can move us Art can take a stance Art can support a movement Art can capture complex human human experiences Art can record collective memories

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Art can make us think Art can move us l l a l a n o i t p o Art can take a stance Art can support a movement Art can capture complex human human experiences Art can record collective memories

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the point isn’t always the art itself

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The artist’s intention reflection research skill world view art

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The artist’s voice life experience talent background culture art

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The audience’s art shared experiences

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“Pop music is a promise that you aren’t listening alone” — Mat Dryhurst

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The audience’s emotion art reflection empathy understanding inspiration

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an artwork before making / after releasing Source: Wikipedia (Iceberg)

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Net als altijd gingen we naar de eetzaal en Meaning is in between the lines aten ons avondeten. We gingen in bad. Daarna maakten we een fles goede wijn open die ik voor een speciale gelegenheid had bewaard. We dronken er samen van en ik speelde gitaar. Haar gebruikelijke favorieten van de Beatles zoals “Nor wegian Wood” en”Michelle”. Het was heel gezellig. We deden het licht uit, we kleedden ons uit en kropen in bed. Het was een heel warme nacht en zelfs met het raam open kwam er geen zuchtje wind naar binnen.

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can computers have intention skills reflection experiences research a world view ?

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Computers are often part of the toolset to make artifacts. Still from “What is Techno?” by 343 Labs on YouTube

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And how humans choose to use them is decisive for the quality of the artifacts

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“It’s a tool.” – Mira Murati, (then) CTO of OpenAI (2024). when asked if LLMS would produce creative works youtu.be/yUoj9B8OpR8

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Creativity cannot be computed

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Art is as much about the artist and audience than its deliverables.

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Art is much more than an artifact.

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“It is desirable to guard against the possibility of exaggerated ideas that might arise as to the powers of the Analytical Engine. ” – Ada Lovelace, in her notes

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We can use computers to express ourselves creatively

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But making creative work is about process, intentions and creativity.

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But making creative work is about process, intentions and creativity. Not the output or tools.

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I love computers

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but they don’t use creativity in the way artists can

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Make art

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Enjoy art

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Thank you! Thanks to: Paul van Buuren, Arjan Eising, Miriam Suzanne, Vasilis van Gemert, Geart de Vries, Jelmer van der Linde, Melinda Seckington, Yi-Chu Lin (e” ), Niels Leenheer. Slides + links are live on hidde.blog/slides

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Links tante, On “AI” Art https://tante.cc/2024/09/06/on-ai-art/ SEP, The definition of art https://plato.stanford.edu/entries/art-definition/ Ada Lovelace https://computerhistory.org/blog/ada-lovelace-day/ National Geographic, “This ‘Countess of Computing’ wrote the first computer program” https://www.nationalgeographic.com/history/history-magazine/ article/this-countess-of-computing-wrote-the-first-computer-program The project plan to invent artificial intelligence in a summer https:// raysolomonoff.com/dartmouth/boxa/dart564props.pdf Review of one of Boden’s books https://anyoldmusic.com/creativity-and-artbook/

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Links The Atlantic, AI can’t make music. https://www.theatlantic.com/technology/ archive/2024/07/generative-ai-music-suno-udio/679114/ Li Jin, “‘Pop Music Is a Promise That You Aren’t Listening Alone’: What AI Music Can and Can’t Do” https://variant.fund/articles/pop-music-ai-holly-herndonmat-dryhurst/ Melanie Mitchell, “Why AI is Harder Than We Think” https:// raw.githubusercontent.com/computationalmind/ computationalmind.github.io/main/speaker_slides/ Mitchell_WhyAIIsHarderThanWeThink.pdf

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Articles Dorothy K. Stein, “Lady Lovelace’s Notes: Technical Text and Cultural Contex” , Victorian Studies, Vol. 28, No. 1 (1984), 33-67. https://www.jstor.org/stable/ 3826758 L.F. Menabrea, “Sketch of the Analytical Engine Invented by Charles Babbage”, Scientific Memoirs, 3 (1843), With notes upon the Memoir by the Translator Ada Augusta, Countess of Lovelace. 666-731. Margaret A. Boden, “Creativity and artificial intelligence”, Artificial Intelligence, Volume 103, Issues 1–2 (1998), 347-356,

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Books Du Sautoy, The Creativity Code. Boden, Creativity and art (2010). Hofstadter, Fluid Concepts and Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought (2008).